This IEEE Senior Member Develops AI Tools for E-Commerce Sites
Balaji Ingole, an IEEE senior member, works as a project manager at Amla Commerce in Milwaukee, where he leads AI-driven digital transformation initiatives for the B2B e-commerce company. He joined Amla in July 2025.
For Amla's customers, Ingole is developing AI-enabled chatbots that help manufacturers set up and manage large product catalogs on e-commerce platforms. He said product setup has traditionally been a manual and error-prone process that can take customers two to three months to complete. The AI agent being created is intended to guide them step-by-step to complete setup in two weeks.
Ingole also built an AI agent for his own work. He said project managers have historically spent 10 to 12 hours each week assembling and sending status reports to stakeholders. His agent runs every Monday morning, reads through his emails to extract highlights, risks, timelines and upcoming releases, and sends him a written status report. The workflow involves at least a dozen steps, including defining parameters, managing temporary files and integrating with existing tools.
Outside his weekday role, Ingole conducts independent research in data analytics and AI-enabled health care applications. He has written more than 40 peer-reviewed papers in the IEEE Xplore Digital Library and has been granted six patents in the United Kingdom and India. In the U.K., he is a registered coinventor of an AI-powered, cloud-connected wearable device for health monitoring and an AI-based breast cancer detection tool. He is also part of a team helping patients who are paralyzed and nonverbal control items in their environment, with the stated goal of developing a brain-computer interface for tasks such as turning on a fan or switching off a television.
The IEEE article notes Ingole received a Global Excellence Award at the 2025 International Joint Conference on Advances in Computational Intelligence. He joined IEEE in 2022 and has served as a conference session chair, keynote speaker, technical program committee member and peer research reviewer. He earned a bachelor's degree in mechanical engineering from COEP Technological University in 2008 and an MBA from the Welingkar Institute of Management in 2017.
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Publisher excerpt
Balaji Ingole rarely saw televisions while growing up in Udgir, India. No one in the small Maharashtra village had computers or phones. Only one household owned a television, and neighbors often gathered there to watch shows together. Ingole never even saw a computer growing up. It wasn’t until he reached middle school that he encountered a computer lab, an experience he says changed his life. Almost immediately, he says, the machine felt like a window into a different scale of possibility for him. Balaji Ingole Em