Trump’s attempt to rename AI is looking awfully artificial

President Donald Trump has spent recent weeks pushing a linguistic rebrand of artificial intelligence, according to The Verge. He has been promoting the label "super" for the technology he wants to accelerate, while using "artificial" as his latest go-to pejorative and describing those who resist as "THE ENEMY." The outlet notes that some of the biggest names in AI are going along with the framing.

The Verge frames this as a continuation of a familiar pattern: Trump's first successful presidential run leaned on nicknames like "Little Marco" and "Crooked Hillary," and he shifted "fake news" from a term for scammy media outlets into a derogatory label for the press broadly. The report says he has clearly decided the same approach can work for AI promotion.

The source also characterizes the effort as an uphill linguistic fight, indicating the terminology has not simply been accepted. Beyond that, the excerpt is brief, and the specifics of which figures in AI have adopted the language, and in what settings, are not detailed here.

Why it matters: naming fights shape how developers and product teams talk about their work, and marketing or scoping AI features may increasingly run into loaded vocabulary depending on audience and region. That much follows from the reported push; the extent to which the rebrand actually spreads is, on this excerpt alone, an open question.