Natura’s $99 smart ring puts AI agents on your finger
Natura, an AI and hardware startup founded by Carlo Edoardo Ferraris, has announced Interface, a $99 smart ring that lets users summon AI agents with a press of a finger. The company previously made HumanPods, AI-enabled earbuds. Pre-orders are expected to open next month, with shipping slated for December or January.
Pressing the ring lets users ask an AI agent to complete a task, capture thoughts, or get things done without reaching for a phone. At launch it will connect with agents and apps including Meta's Muse, Instinct, Grokbot, Claude, ChatGPT and others. Users can pick which agent handles a task, such as asking Claude to write code or Instinct to book a reservation. Agent responses can come through connected headphones, an iPhone Live Activity, or the NatureOS app. The ring can also control devices, including computers.
The ring doubles as a health tracker, monitoring heart rate, resting heart rate, heart rate variability, sleep stages, daily movement and step count, and skin temperature over time. Natura says it lasts 6 to 12 days per charge depending on usage and takes 100 minutes to fully recharge.
Interface will launch at $99, but Natura plans to raise the price eventually. After an initial three- to six-month free period, the company plans a $9 monthly subscription. Natura says manufacturing costs are comparable to products like the Oura Ring and Samsung Galaxy Ring because they use many of the same components, but it is pricing lower initially to reduce the barrier to entry and drive adoption. Ferraris said the company expects early adoption among people who already have a personal agent, mostly in tech, and that within a year or so most people will have one. He described the ring as combining health tracking with components for agent communication, meeting recordings and external memory in a very small size.
Why it matters: Developers and product teams building agents or apps gain another possible access point through Natura's integrations with Meta's Muse, Instinct, Grokbot, Claude and ChatGPT, while buyers face a $99 upfront price followed by a $9 monthly fee after three to six months.
Based on reporting from the original publisher. Visit the source for full context and later updates.
Publisher excerpt
Natura’s $99 Interface smart ring lets you summon AI agents with the press of a finger to complete tasks, capture thoughts, and control devices — while doubling as a health tracker.