TikTok rolls out an AI shopping assistant and one-click checkout

TikTok announced Monday that it is launching an AI shopping assistant and a new in-app checkout feature that lets users buy directly from brands.

TikTok describes the Shopping Assistant as a conversational AI agent designed to help users discover and purchase products. According to the company, the assistant understands context and remembers users' preferences and needs throughout the conversation. It offers real-time, AI-powered shopping guidance covering product details, shipping information, sizing, availability, and help completing a purchase.

The checkout feature lets users buy directly from a brand from their For You feed, the app's algorithm-driven video feed, with one click. TikTok says the new features are being built in partnership with commerce platforms and payment providers including Salesforce, Shopify, Shoplazza, and Stripe, among others.

TikTok Shop, the app's in-house marketplace, has been the platform's main engine for its e-commerce ambitions. The new features broaden that approach beyond the existing shopping hub, integrating shopping tools more directly into the broader app, including the For You feed.

The expansion comes as TikTok's influence on shopping continues to grow. According to TikTok's Economic Impact Report released last week, activity on the platform helped generate $81 billion in GDP for U.S. businesses, while 54 million Americans said they had purchased a product after watching a TikTok video. TikTok Shop launched in the U.S. in September 2023. The market research firm eMarketer estimates it generated about $15.8 billion in U.S. sales in 2025, representing roughly 18% of all U.S. social commerce.