Building advertising for the way people use AI
OpenAI announced a new visual advertising format for ChatGPT, according to the company's announcement. The format is described as being built for how people use AI.
The announcement also covers expanded measurement tools, attribution partnerships, and brand suitability features for advertisers. These additions are presented as part of the same advertising push.
The announcement did not include further details on the visual format's design, the specific measurement tools, which attribution partners are involved, or how brand suitability is determined. No launch date, availability, or pricing information was stated.
The heading frames the work as "building advertising for the way people use AI," and the announcement links the new visual format with the broader set of advertiser-facing capabilities.
Based on reporting from the original publisher. Visit the source for full context and later updates.
Publisher excerpt
OpenAI introduces a new visual ad format in ChatGPT and expands measurement tools, attribution partnerships, and brand suitability for advertisers.